Businesses' that use Enterprise applications to achieve success

 

Amazon’s smart business is an internet-based company that uses enterprise applications successfully such as SAP and is partnered with them to allow them to further support their business model and strategy. Amazon business model is primarily focused on customer satisfaction and e-commerce excellence while allowing customers to easily buy and sell items through their website. Their business strategy is also customer focused but also the ability to think long-term.

Amazon is partnered with and  SAP to allow customers to purchase goods for their business through SAP as a trusted supplier and connecting them with potential sellers on their website. SAP allows sellers to see their sales, work on customer retention, compare profits, and make plans based on the solutions given to help improve quality of the shopping experience for the buyers.

Starbucks is a widely known company that uses an ERP system called Oracle to allow them to automate administrative functions and everyday business processes such as supply chain, financial and project management.

Starbucks operates a chain-based business strategy, so it is incredibly important that the supply chain for all locations is managed successfully, and this is done through Oracle. Their business model is customer orientated and adjusting their products and practices to benefit the customers and their preferences. Oracle provides Starbucks with customer relationship management (CRM), Enterprise resource planning (ERP) and supply chain management (SCM) processes to allow them to achieve their business model and strategy.

 

Netflix is another company that is massively involved with enterprise applications to aid them in achieving their business strategy and model. Netflix also uses the ERP system called Oracle specifically the customer relationship management (CRM) aspect.

Their business strategy is to acquire content such as licensing agreements but also creating original content alongside a personalized user specific experience. Their business model is a subscription based streaming service for media that is personalized based upon the users wants. Oracle gathers customer information which allows Netflix to analyze users’ needs and wants in terms of the media that is contained on Netflix but also the change they want on the platform.

We can see with these 3 examples from extremely popular companies, how Enterprise applications can be used successfully to help companies achieve their business strategy while working it into their business model.

On last weeks blog we spoke about how implementing information systems can be difficult and such like ERP systems but, in this weeks, blog we can see the other side of it. We can see the advantages and benefit these systems can achieve.

I hope this was another insightful blog into if not ERP systems but just informal insight into how companies operate through their business models and strategies,

Thanks for reading,

Jake.